State of the Builds
Fifteen live sites is a nice number, but it flattens the truth: some of these are working products, some are validated prototypes, and some are positioning bets waiting for their moment. Here's an honest read on where each one stands — and the directions I'm weighing for each.
The B2B tools: closest to revenue
AuditSales is a services site — auditing sales teams on the metrics that actually kill deals: lead response time, qualification, time to quote, time to close. It's live and it says the right things. The options: keep it as a consulting front door, or productize the audit itself into a self-serve assessment that scores your pipeline and hands you the findings. I lean toward the second — an audit you can take converts better than an audit you have to book.
AuditDemand is the furthest along as a product: automated SEO and Google Ads audits built on a real framework — Schwartz's Stages of Awareness and the 95-5 rule. The fork in the road is classic: SaaS it (accounts, billing, recurring audits) or run it as the smartest lead magnet in my funnel. My current thinking is lead magnet first, SaaS when the audit volume proves people come back.
AutomateSales is a positioning site for the bigger idea — an autonomous optimization layer inside the sales stack you already run. It needs proof more than polish: one documented pilot, one before-and-after. Until then it stays a flag planted on good ground (and a very good domain).
Sold on Social is the agency storefront, and it's the most complete site of the four — services, insights, a working inquiry pipeline. Two directions worth naming: double down on the agency (publish weekly, let the insights section carry the SEO), or revive the earlier idea that lived on this domain — a two-sided marketplace matching B2B companies with promoters. The agency pays today; the marketplace is the more interesting company. It's not either/or forever.
The marketplaces: prototypes that need one real city
List Your Car runs its entire dual-intent flow — sell it, rent it, or both — in the browser, with localStorage standing in for the backend. The whole loop works: listing, browsing, bids, a dashboard inbox. That was the point: validate the flow before paying for infrastructure. Next step is a real backend and one launch city, and the city pages for auctions (Toronto through Halifax) are already in place as the SEO groundwork. The open question is which side to recruit first; my instinct says dealers — they show up where inventory is, and sellers follow demand.
List Your Space took five positioning passes to land where it is: a private film-location index. Homes listed by code name, no public addresses, film-rate day fees, credentials verified before anything is shared. The intake forms are built and waiting to be wired to a live endpoint. This one is deliberately supply-constrained — the move is ten exceptional homes and five location managers, recruited by hand. If the demand side bites, it scales region by region. If it doesn't, I'll have learned it cheap.
We Pay for Junk just went public this week — it launched dark behind a noindex header while it ran on sample data. The premise is simple and a little contrarian: post what you're throwing out, say how long you'll wait, and let the people who need it come get it. Free, always. The directions on the table: a single-neighborhood pilot to seed real listings, partnerships with haulers who want the routes, or leaning into the furniture-waste story that makes this a sustainability play rather than a junk play. The pilot comes first — everything else needs real listings to point at.
The directories: content flywheels, if I feed them
Eco Steel Roofing is the most commercially obvious: contractors, styles, cost guides, a multi-contractor quote form — in English and French. Directory sites make money when the quote form connects real homeowners to real contractors, so the direction is straightforward: onboard actual contractors province by province and treat the quote requests as the product. The bilingual build doubles the addressable searches in Canada; not many competitors bother.
Guilt Free Takeout filters takeout by values — halal, kosher, vegan, zero-waste, sustainable seafood. The data is the moat and the burden. Options: grind out one city's data properly and own it, or open the suggest-a-spot flow wide and let the communities who care about these filters build their own coverage. I lean community — the people who filter by halal or zero-waste want their spots listed.
County Wine Tour is the smallest bet: Prince Edward County wineries, built for trip planners. It either becomes an itinerary tool with booking partnerships, or it stays a well-made regional guide that costs nothing to keep alive. Both are fine outcomes. Not every site needs to be a company.
The consumer apps: biggest ideas, longest roads
Love Your Package is a Chrome extension pitch: every delivery and every warranty, tracked in one place, with 5% of subscriptions going to men's mental health. The site sells it; the extension doesn't exist yet. So the decision is honest and binary — build the MVP or park it. The warranty-filing angle is the part nobody else does, and it's the part I'd build first.
Quiplee reads market news and answers the only question that matters: what's this story worth to the stock? The functions for real news ingestion are already built. The path is: live feeds on, then the Story Screener — arm a topic, get pinged when a revenue-impacting story hits — becomes the thing worth paying for. A daily "what moved and why" email is the cheapest way to find out if anyone cares.
Ritual Rollers — pin your photos to the map, retrace every journey. It's the most personal build and the least commercial, and that's allowed. The fork: general travel-mapping is a crowded, brutal market; niching it to a community that already documents rides and routes — riders, road-trippers, overlanders — gives it a reason to spread. Niche or hobby, I haven't decided.
The services: already real
Hope & Love Counselling is a working practice site with online booking. It doesn't need a pivot; it needs patience and local SEO — Ontario therapy searches are won with consistent content and a well-tended Google Business profile. Steady as she goes.
SEO for Rentals is education-first by design: how renters search, the demand grid, seasonality, AI search. It's the top of a funnel that doesn't have a bottom yet. The natural next piece is a rental-industry audit offer — which is exactly the shape AuditDemand already has. These two builds are supposed to meet in the middle, and that's the direction.
How I'm deciding what gets fed
Fifteen sites can't all be priorities, and pretending otherwise is how all of them starve. The filter I'm applying is blunt:
- Does it have a paying customer inside 90 days? The B2B tools and Eco Steel Roofing clear this bar most easily.
- Does it need users or just data? Directories can be fed on my schedule. Marketplaces need matched supply and demand on their schedule — so each marketplace gets one city, one vertical, one honest test.
- Does it compound? Content sites and the AuditDemand-to-SEO-for-Rentals pipeline get stronger while I sleep. Prototypes don't. Compounders get the default calories.
The through-line, if you want one: build the flow cheap, launch it dark, verify it live, and only then decide if it deserves a backend. That discipline is why there are fifteen of these instead of three — and why choosing which ones to feed is a real decision instead of a fantasy draft.
If you've got opinions on any of these directions — or you're sitting on a build of your own and want this kind of teardown — you know where to find me.